INFO 190 : Virtual Communities/Social Media

Administrivia

Teaching Team 

Professor Howard Rheingold

Office Hours: Friday 1:00pm-2:00pm 472 Barrows

Course Description

NOTE: The authoritative version of the course syllabus is at http://www.socialtext.net/socialmediaberkeley/index.cgi?syllabus. This partial syllabus for INFO 190 was created to enable students taking other ISchool courses to use Sylvia's aggregation and view features to view multiple syllabi at once.


What do we mean by "community?" How do we encourage, discuss, analyze, understand, design, and participate in healthy communities in the age of many-to-many media?


With the advent of virtual communities, smart mobs, and online social networks, old questions about the meaning of human social behavior have taken on renewed significance. Although this course is grounded in theory, it is equally rooted in practice, and much of the class discussion takes place in social cyberspaces. This course requires active participation of students and a willingness to immerse in social media practuces -- mailing lists, web forums, blogs, wikis, chat, instant messaging, virtual worlds -- for a part of every weekday during the quarter. Individuals will develop personal multimedia learning journals, and small groups will use social media to produce and present projects at the end of the quarter.


Although it has special relevance in today's world of social media, "What is community?" is not a new question, dating back to the distinction between Gemeinschaft and Gesellschaft that Ferdinand Tönnies made in the 19th century, and before Tönnies, to Hobbes' Leviathan.


Using a variety of online social media simultaneously, and drawing upon theoretical literature in a variety of disciplines, from Hobbes and Tönnies to Robert Putnam (Making Democracy Work), Howard Rheingold (The Virtual Community, Smart Mobs), Fred Turner (From Counterculture to Cyberculture), Manuel Castells ("Why networks matter") and others, and upon empirical studies by sociologist Barry Wellman ("Netsurfers don't ride alone"), Sherry Turkle (Life on The Screen), and others, this course delves into discourse about community across disciplines. In addition to the literatures on community, society, social networks, and social capital, the syllabus introduces the study of collective action by Mancur Olson (The Logic of Collective Action), Robert Axelrod (The Evolution of Cooperation_), Peter Kollock ("Social Dilemmas"), and Elinor Ostrom (Governing the Commons) -- systematic studies of the ways by which individuals organize groups to accomplish mutually-desired goals.


As a theory-based seminar, this course will enable diligent students to understand the kinds of analyses applied by different disciplines to questions about community, to apply methodologies of different disciplines to contemporary questions about media, technology, sociality, and society in a variety of settings, and to establish both theoretical and experiential foundations for making personal decisions and judgements regarding the relationship between mediated communication and human community. Much of the class discussion takes place in a variety of virtual world environments during and between face-to-face class meetings. As a practicum, those who complete this course will know how to chat, blog, tag, wiki, avatar, comment, twitter and flickr productively -- and have some notion of how these practices affect self and community.

Course Information

Virtual Communities/Social Media INFO 190

Course Dates: January 25 to May 16, 2008

Lecture Schedule: Friday 2:00pm-5:00pm in 126 Barrows

Units: 3

Course Text

Required

Course Reader, . Copy Central 2560 Bancroft (and Telegraph) 510 848 8649, 2008.

Course Work

Spring Break

January 25 : Friday

1. When technology and community collide  

Introductions: Who are we, where do we think we're going in this class?


Instructor and students introduce themselves, instructor explains goals, expectations and assignments. After instructor presents the syllabus, students break out into groups to discuss learning goals and report back to instructor who will take notes on the wiki, modeling what student note-takers will do in future class meetings. The blog and wiki software are introduced and students make introductory posts in both media.


February 1 : Friday

2. Imagining community 

Getting into it: What did we find in our search for virtual community? What did the texts reveal, provoke, confuse, clarify? How did blogging go?


In theory, we discuss what we found in our search for two communities to join, talk in small groups and in plenary with the instructor about Tonnies, Wellman, Berman, and Oldenberg's views on community. The instructor tries to point out the key elements of these different takes on community. In practice, the instructor moves beyond the mechanics of blogging and wikiwork and introduces the rhetoric of these media. Time is spent talking about what a personal learning journal is and how and why to keep one.


KEY QUESTIONS:

  • What does "what is community" mean?
  • Can community be studied, analyzed, designed, grown, or created?

Required Readings

"On Gemeinschaft and Gesellschaft (excerpts)" Ferdinand Tonnies [Online]

"The Network Community" Barry Wellman [Online]

"All That is Solid Melts Into Air: The Experience of Modernity, 1988 (New York, Penguin), pp 41-60. " Marshall Berman [Reader]

"The Great Good Place, Chapters One and Two (Page numbers TK) " Ray Oldenberg [Reader]

February 8 : Friday

3. Imagining community and discussing it virtually  

Building on theory, solidifying practice


In theory and practice, we move on to individual and group investigations of communities of the virtual kind. How do we think about virtual communities? How does it feel to join one? What do the learning journals of A+ students look like? We take time out to practice.


Required Readings

""Personal Mediated Communication and the Concept of Community in Theory and Practice," in P. Kalbfleisch (ed), Communication and Community, Communication Yearbook 28, Mahwah NJ: Lawrence Erlbaum, pp 1-20 " Ronald E. Rice, James E. Katz, Sophia Acord, Kiku Dasgupta, Kalpana David [Online]

"A New Perspective on "Community" and its Implications for Computer-Mediated Communication Systems," In Proceedings of the 2006 ACM SIGCHI Conference on Human Factors in Computing Systems, Extended Abstracts (pp. 616-621). Montreal, Quebec, 22-27 April, 2006. " Amy Bruckman [Online]

""Netsurfers Don't Ride Alone: Virtual Communities As Communities," in Communities in Cyberspace, Kollock and Smith, eds., Routledge" Barry Wellman and Milena Julia [Online]

February 15 : Friday

4. Roots and visions of social cyberspace  

The olden days


Interview with a codger: instructor waxes philosophical about the olden days of social cyberspace; students puzzle over whether they can get where they are going online by learning about where online sociality came from.


KEY QUESTIONS:

  • How did the invention and early use of computer-mediated communication media differ from the way mainframe computer technology and culture developed?
  • In what ways did the predictions of Taylor, Licklider, and Rheingold about the future of online culture hit or miss the mark of today's social cyberspaces?
  • Did a counterculture subvert the megamachine, or the other way around?

Required Readings

""The computer as a communication device," Science and Technology, April. Republished in SRC Research Report 61, Digital Equipment Corporation, 1990" Licklider, J. C. R., & R. W. Taylor [Online]

""A Slice of Life in My Virtual Community,"" Howard Rheingold [Online]

""Where the counterculture met the new economy: the WELL and the origins of virtual community," Technology and Culture, Volume 46, Number 3, July 2005, pp. 485-512 " Fred Turner [Online]

February 22 : Friday

5. Early social cyberspace in practice 

More excursions into yesteryear, moving forward into collaborative media


We continue to examine the origins and early development of social media as a lens for viewing the coevolution of the institutional, social, and technological aspects of today's cyberfied world, we use Open Space social processes together with collaborative wikiwork to experience as well as discuss the effects of social media.


Required Readings

""The Heart of The Well," from The Virtual Community" Howard Rheingold [Online]

"The Lessons of Lucasfilms Habitat" Randy Farmer and Chip Morningstar [Online]

""A History of the Social Web"" Trebor Scholz [Online]

February 29 : Friday

6. Networks and Social Networks  

Forget the "information society" -- we are in the early stages of the "network society


Many to many media are sociotechnical phenomena that combine human social practices with the affordances of networked digital media. As we will see next session, social networks are something that humans have been doing since we were humans. But the structure and dynamics of technical networks such as the Internet have amplified, augmented, extended, and transformed the social networking capabilities homo sapiens have exercised ever since our brains made language possible.


KEY QUESTIONS:

  • What is the relationship between technological and social networks?
  • What is the relationship between the architecture of a communication medium and the social, political, economic characteristics of its use?
  • Why are online social networks popular today and what might they mean in the future?

Required Readings

"Why Networks Matter" Manuel Castells [Online]

"Linked: The New Science of Networks, Cambridge, MA: Perseus, 2002, pp 41-63" Albert-László Barabási [Reader]

""The Strength of Weak Ties, A Network Theory Revisited," Sociological Theory, Volume 1(1983), 201-233 " Mark Granovetter [Online]

March 7 : Friday

7. Networks, social networks, and online social networks:  

Why Facebook matters


Virtual communities are a variety of online social networks. Are we in the midst of a transition from community-centered online media (and offline life) to "networked individualism?" We look at the intertwingling of identity, performance, online network, and face-to-face socializing taking place via networked digital publics on MySpace and Facebook.


Required Readings

"Friends, Friendsters, and Top 8: Writing community into being on social network sites" danah boyd [Online]

""Identity Production in a Networked Culture: Why Youth Heart MySpace" " danah boyd [Online]

""Physical Place and Cyber Place: The Rise of Personalized Networking," International Journal of Urban and Regional Research 25 (2001), Special Issue on "Networks, Class and Place," edited by Talja Blokland and Mike Savage. " Barry Wellman [Online]

March 14 : Friday

8. Collective action  

Talking is important, but using communication to organize collective action drives the evolution of civilizations


The power of social cyberspaces becomes more than cognitive and social when it is used to organize collective action in the physical world -- markets, hunting parties, organized agriculture, education, warfare, governance, to cite a few examples. We review the fundamentals of collective action: social dilemmas that grow from the tension between the individual and the group, institutions for collective action that enable groups to overcome, manage, or bypass the dilemmas that block action, and the broad dynamics of human cooperation.


Required Readings

""The Tragedy of the Commons," Science, 162(1968):1243-1248" Garrett Hardin [Online]

""Social Dilemmas: The Anatomy of Cooperation,"" Peter Kollock [Online]

"Governing the Commons: The Evolution of Institutions for Collective Action, Cambridge University Press, 1990, pp 1-28. " Elinor Ostrom [Reader]

"Summary of Governing the Commons" [Online]

Recommended Readings

""Three Conditions for Human Cooperation." " Robert Axelrod [Online]

"The Logic of Collective Action: Public Goods and the Theory of Groups, (Cambridge, Harvard University Press, 1965), pp 1-52" Mancur Olson [Online]

March 21 : Friday

9. The Public Sphere in the Internet Era  

"The Public" -- a special variety of community, essential for democracy


Democracy is not just about voting for your leaders -- it also requires the formation of "public opinion," whereby citizens discuss the issues that concern self-governing populations, and thereby influence policy. Media and discussion are central to the public sphere. We look at possibly the most important question about virtual community -- can online discussion improve the health of democracy?*


KEY QUESTIONS:

  • How do social dilemmas figure in daily life?
  • In what ways do communication media and practices influence the capability to organize collective action?
  • Are humans successful because we are competitive, cooperative, or some as-yet undefined tendency?

Required Readings

"Habermas Heritage: the future of the public sphere in the network society, First Monday, volume 10, number 9 (September 2005)" Pieter Boeder [Online]

""The Daily We: Is the Internet really a blessing for democracy?." Boston Review, October 20, 2003 " Cass R. Sunstein [Reader]

"The Practical Republic: Social Skills and the Progress of Citizenship" Phil Agre [Online]

"Rolling Stone comment thread" [Online]

"Democratic Deliberation and Mobilization on the Internet" [Online]

April 4 : Friday

10. Identity -- onscreen and off  

How we behave reflects who we are


Identity and social performance are co-constituted. We look at the ways we look at ourselves, the way others see us, and how life online affects who we think we are. We seek clues to why people can take symbolic performances in social cyberspaces seriously enough to get married or commit suicide offline. In the lab, we start our creation of "avatars" -- online identities -- and begin our exploration of the immersive virtual world Second Life.


KEY QUESTIONS:

  • What is the connection between identity and performance online?
  • How do we distinguish between virtual social interactions between avatars and physical social interactions between people? How should we?
  • What does the immersion in an always-on life do to human minds, relationships, communities?

Required Readings

""Aspects of the Self," Chapter Seven from Life On The Screen, Simon & Schuster, pp 177-210" Sherry Turkle [Reader]

"The Presentation of Self in Everyday Life, Introduction and Chapter One, (pp 1-50) " Erving Goffman [Reader]

"A Rape in Cyberspace. In My Tiny Life: Crime and Passion in a Virtual World (pp. 11-30). New York: Henry Holt and Company. " Julian Dibbell [Online]

""Identity Production in a Networked Culture: Why Youth Heart MySpace." American Association for the Advancement of Science, St. Louis, MO. February 19. " danah boyd [Online]

Recommended Readings

"What Designers Can Learn From Facebook’s Beacon: the collision of fronts" [Online]

""Identity and Deception in the Virtual Community,"In M. A. Smith & P. Kollock (Eds.), Communities in Cyberspace (pp. 29-59). New York: Routledge. " Donath, J [Online]

""Virtual rape is traumatic, but is it a crime?," Wired, May 4, 2007" Regina Lynn [Online]

"Rheingold Mind-to-Mind with Sherry Turkle " [Online]

April 11 : Friday

11. Designing and Maintaining Online Communities 

How can online communities be designed, grown, managed?


Attention is a scarce commodity online. We examine the characteristics of successful virtual communities and look at the reasons they fail and look at the design principles, norms, new roles such as online hosts that planners of online discussions would do well to understand. In the lab, we meet in Second Life and the physical world simultaneously.


KEY QUESTIONS:

  • What are the continuities and discontinuities between community-building in virtual and physical worlds?
  • What is the tension between planning and growing when dealing with human social behavior?
  • How do graphical simulations such as Second Life avatars affect how you think of yourself online, how people interact socially

Required Readings

""Cyberspace Innkeeping: Building Online Community," " John Coate [Online]

""Design Principles for Online Communities," Harvard Conference on the Internet and Society" Peter Kollock [Online]

""Purpose: The Heart of Your Community," from Community Building on the Web, Peachpit Press, pp 1-18" Amy Jo Kim [Online]

""The Art of Hosting Good Conversations Online," " Howard Rheingold [Online]

Recommended Readings

"The WELL Host Manual, chapter two " [Online]

" "Nine Principles for Making Virtual Communities Work," " Mike Godwin [Online]

April 18 : Friday

12. Social capital  

How social networks help get things done


We look at the way people manage to create institutions for collective action, from social societies to democracies, without relying on hierarchies. We ask wther and how the relationship between person-to-person communications, networks of reciprocity, and norms of trust that Putnam discusses can and cannot be facilitated online.


KEY QUESTIONS:

  • What is the relationship between community and democracy?
  • What can only be done alone, and what requires collective action?
  • Do networks of trust and reciprocity work better or worse in the always-on era?

Required Readings

"Making Democracy Work: Civic Traditions in Modern Italy, Princeton University Press, 1993, pp 121-181.; " Robert Putnam [Reader]

""Beyond Bowling Together: Sociotechnical Capital" HCI in the New Millenium, edited by John Carroll. Addison-Wesley" Paul Resnick [Online]

""Social Origins of Good Ideas," pp 2-10, 34-41 " Ronald Burt [Online]

April 25 : Friday

13. Smart Mobs  

Untethered Internet + Social Networks = Mobile Ad-Hoc Communities of Interest, Practice, and Action


Ubiquitous mobile phones and untethered Internet access enable the formation of ad-hoc social networks among people who would never have been able to organize collective action before, at paces and in places where coordinated action -- political, economic, social -- was not possible before. The instructor named these new mobile social gatherings "smart mobs." Instructor tells about how he stumbled on, explored, and described this phenomena.


KEY QUESTIONS:

  • What is the dark side of a smart mob?
  • Is there a common thread to the stories of citizen-initiated demonstrations?
  • How might the early manifestations of mobile-enabled collective action evolve, the way Macpaint evolved into Photoshop and the text-only Internet morphed into YouTube and iTunes.?

Required Readings

"Smart Mobs: The Next Social Revolution, (Cambridge: Perseus), pp xi-xxii; 157-215. " Howard Rheingold [Reader]

""Mobile Phones and Social Activism,", " Ethan Zuckerman [Online]

""First Hand Report on the Korean Elections," " Jean K. Min [Online]

""Alpha users and communities in politics—March 2004 Spanish general elections," " Tomi T. Hanonen, Alan Moore [Online]

May 2 : Friday

14. Sharing Economies 

Do online social networks enable new forms of production?


We examine the contention that Wikipedia, open source production, emergent citizen response to disaster, and other online social activities might be, as Yochai Benkler claims, the first manifestations of a new mode of production, alongside the firm and the market: "non-market peer production.


KEY QUESTIONS:

  • What is the relationship between community and economic production?
  • When are markets, networks, and communities appropriate institutions for production?
  • How can self-interest be leveraged to produce public goods?
  • How do your digital media and online social practices affect the way you think?
  • Where does social cyberspace collide with physical sociality in your life, or in the lives of others?
  • How do you determine whether life online is happier than life without the online part?

Required Readings

"The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press, Chapter One" Yochai Benkler [Online]

"The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press, Chapter Four" Yochai Benkler [Online]

""The Economics of Online Cooperation: Gifts and Public Goods in Cyberspace," in Smith and Kollock, Communities in Cyberspace " Peter Kollock [Online]

May 9 : Friday

15. Virtual Community and Real Life 

In what ways do our online social activities change our lives, relationships, communities?


As we enter the second decade of the totally mobile social network, shall we pause to think about what changes in our lives might be more beneficial than others -- and consider what control we have over our communication practices, design of technologies, values?


KEY QUESTIONS:

  • Does the shift from community-centric media to networked individualism online (from virtual communities to social network services, from BBSs to blogs, from Usenet to Google Groups) signal a psychosocial shift?
  • What is the connection between attentional, social, and normative considerations?
  • Are you different from your parents because of the way you use media, and will your children be different from you?

Required Readings

""Can You Hear Me Now," Forbes, May 7, 2007 " Sherry Turkle [Online]

""Hyperattention" MLA Profession " Katherine Hayles [Online]

""The Autumn of the Multitaskers," The Atlantic Monthly, November, 2007 " Walter Kirn [Reader]

Recommended Readings

""Incantations for Muggles," Presentation at O'Reilly Emerging Technologies Conference, February." danah boyd [Online]

May 16 : Friday

16. Final Exam  

last updated on 2008-01-19 by RJG