Theory Paper

Paul Maglio is senior manager of Service Systems Research at the IBM Almaden Research Center in San Jose, California. His group encompasses social, cognitive, computer and business sciences, and aims at creating a foundation for basic and applied research in how people work and create value – both mechanisms of individual and group behavior as well as processes, practices and technologies developed to support specific business goals. This work is meant to be informed by, and have an impact on, people- and information-intensive businesses, such as IBM Global Services. Since joining IBM Research in 1995, Maglio has worked on programmable Web intermediaries, attentive user interfaces, multimodal human-computer interaction and human aspects of autonomic computing. He holds twelve patents and has published more than 60 scientific papers in various areas of computer science and cognitive science. He holds a bachelor's degree in computer science and engineering from MIT and a Ph.D. in cognitive science from the University of California at San Diego.

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Stephen L. Vargo is a Shidler Distinguished Professor of Marketing at the University of Hawai'i at Manoa. He has an MS degree in social psychology and a Ph.D. in Marketing. He has held visiting positions at the University of Maryland, College Park and the University of California, Riverside. Prior to entering academics, he had a career in entrepreneurial business and has consulted for a variety of major national, regional, and local corporations and governmental agencies. Professor Vargo's primary areas of research are marketing theory and thought. and consumers' evaluative reference scales. He is published in the Journal of Marketing, the Journal of Service Research, the Journal of Retailing, the Journal of Macromarketing, and other major marketing journals and books, including, The Service Dominant Logic of Marketing: Dialog, Debate, and Directions, which he co-edited. Professor Vargo currently serves on the editorial review boards of the Journal of Marketing, the Journal of Service Research, the Australasian Marketing Journal, and the International Journal of Service Industry Management. He has been awarded the Harold H. Maynard Award by the American marketing Association for significant contribution to marketing theory and thought.

Hugh Taylor is an executive at SOA Software and an expert on compliance, security, and Service-Oriented Architecture. Taylor is co-author of the book Understanding Enterprise SOA (Manning) and author of The Joy of SOX (Wiley 2006). He is currently co-authoring the book Event Driven Architecture, Theory and Practice for Prentice Hall. He speaks frequently on topics related to enterprise architecture and compliance, including presentations at the IBM Rational Developerworks and Web Services Edge conferences. In Spring 2007 Taylor is teaching Service Implementation at the UC Berkeley School of Information. Taylor received his BA and MBA from Harvard.

Services Design Guide

As an evangelist in SAP's Platform Ecosystem team, Peter combines strategy with execution and with key relationship-building. He acts as a conduit for ideas and technical innovation. Peter has over 12 years experience in the IT industry and held several leading positions in consulting and development. Formerly being with Sun Microsystems, he specialized in systems engineering and provided global leadership in terms of information system modeling, capacity planning and performance recommendations for high end implementations. Peter holds a master's degree in business informatics from the University of Mannheim, Germany.

Carolyn's career has been unique in state service. She has worked in both the technology and business sides of the house. For most of her career, she has been responsible for leading state organizations through significant change. In her current role as Deputy Director, Business and Program Services for the eServices Office, she is responsible for helping state government rethink the way services are delivered to the public using the Web.

Innovation Games

Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of three books with really long titles: Innovation Games: Creating Breakthrough Products Through Collaborative Play, Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).

Jeanette Blomberg manages the Service Practices group at the IBM Almaden Research Center. This interdisciplinary group explores organizational and work practice enablers of service innovation and delivery. Jeanette's research focuses on the interplay between people, technology and organizational practices. Since joining IBM Research she has led projects focused on interactions among IT service providers and their clients, collaboration practices among globally distributed sales teams, and new approaches for designing work-based learning interventions. She is currently contributing to IBM's research efforts in the areas of workplace analytics and accountable collaboration. Prior to assuming her current position at IBM, Jeanette was Director of Experience Modeling Research at Sapient Corporation where she helped establish the Experience Modeling practice and managed Sapient's San Francisco Experience Modeling group. Jeanette was also a founding member of the pioneering Work Practice and Technology group at the Xerox Palo Alto Research Center (PARC). Over the years her research has explored issues in social aspects of technology production and use, ethnographically-informed organizational interventions, participatory design, case-based prototyping, and work practice studies. She has published on these topics, given numerous invited talks, and offered workshops in the U.S. and Europe on the topic of aligning ethnography with product and service design. Jeanette is an active member of the Participatory Design community, serving as Program Co-Chair for 2006 conference. Jeanette received her Ph.D. in Anthropology from the University of California, Davis where she taught courses in cultural anthropology and sociolinguistics.

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Eric Talley has been teaching in law schools, economics departments and business schools since 1995, covering courses in Corporate and Commercial Law, Contracts, Law and Economics, Quantitative Methods in the Law, Securities Regulation/Fraud, Behavioral Law and Economics, and Law and Game Theory. Also affiliated with the RAND Corporation, Professor Talley studies stockholder rights, corporate litigation and securities. He has published articles in many of the nation's most respected legal journals, including the Yale Law Journal, the University of Pennsylvania Law Review, the Stanford Law Review, the Journal of Law, Economics and Organization, Games and Economic Behavior, the Journal of Legal Studies, and the Southern California Law Review. Recent publications include Cataclysmic Liability Risk among Big-4 Auditors: An Empirical Analysis (forthcoming, Columbia Law Review 2006); Public Versus Private Provision of Corporate Law (with Gillian K. Hadfield, Journal of Law, Economics, and Organization, 2006) and Unregulable Defenses and the Perils of Shareholder Choice (with Jennifer Arlen, University of Pennsylvania Law Review, 2003). Professor Talley holds a bachelor's degree, magna cum laude, from the University of California, San Diego, and a J. D. from Stanford University, where he served as articles editor for the Stanford Law Review. He also received Ph.D. at Stanford in economics. He has been an Alfred P. Sloan Fellow and visiting professor at Georgetown, a visiting professor at the California Institute of Technology, and a John Olin Foundation fellow and instructor at Stanford. He is currently Professor of Law at the University of California, Berkeley. From 2001-2004, where he serves as co-director of the Berkeley Center for Law, Business and the Economy. Until July 2006, he was the Ivadelle & Theodore Johnson Professor of Law and Business at the University of Southern California, with joint appointments in the Gould School of Law and the Marshall School of Business (finance and business economics group). From 2001-2004, he served as director of the USC Center for Law, Economics and Organization and of USC's Olin Program in Law and Rational Choice. He is currently a director of the American Association of Law and Economics, and former chair of the American Association of Law Schools section in Law and Economics. He is a frequent commentator on the national radio show Marketplace, and speaks frequently to corporate boards on issues pertaining to fiduciary duties and corporate governance.

Pamela Samuelson is the Richard M. Sherman Distinguished Professor of Law & Information at the University of California at Berkeley, as well as a Director of the Berkeley Center for Law & Technology and an advisor to the Samuelson High Technology Law & Public Policy Clinic. She teaches courses on intellectual property, cyberlaw and information policy. She has written and spoken extensively about the challenges that new information technologies pose for traditional legal regimes, especially for intellectual property law. She is a Fellow of the Association for Computing Machinery (ACM), a Contributing Editor of Communications of the ACM, a past Fellow of the John D. & Catherine T. MacArthur Foundation, and an Honorary Professor of the University of Amsterdam. She is a member of the Board of Directors of the Electronic Frontier Foundation and of the Open Source Application Foundation, as well as a member of the Advisory Board for the Electronic Privacy Information Center.

Jason Hunter is Principal Technologist with Mark Logic, specializing in large-scale XML content manipulation using XQuery. He's probably best known as the author of Java Servlet Programming (O'Reilly Media). He's also an Apache Member, an original contributer to Apache Tomcat, and the lead developer of the JDOM open source project for Java-optimized XML manipulation.

Ann Thyme-Gobbel (Senior User Interface Designer) has worked in the speech and language field since 1986. Since joining Nuance in 1999, she has worked in dialog design, usability testing, and tuning of financial services, travel and telco applications. Clients include Schwab, Mellon, Dreyfus, AT&T, Alaska Airlines, Discover Card, Wells Fargo, and Lloyds TSB. In 2004, she received an award for Best Process Innovations for her effort to capture IP and facilitate improved customer satisfaction. Ann was a principal member of Nuance's Industry Solutions and Vertical Marketing team, responsible for marketing research and collateral development for the banking and credit industries. She also co-developed and co-taught the popular Managing Successful Speech Applications course. Prior to joining Nuance, Ann worked in speech R&D, being part of the development teams for speech recognition, and TTS, and doing research on detection of languages and emotions, discourse analysis, and error correction in natural speech. Ann holds a Ph.D. in Cognitive Science and Linguistics from the University of California at San Diego.
Cathy Pearl (Senior User Interface Developer) has been with Nuance since 1999. Cathy has worked in a wide variety of areas in the speech industry, including dialog design, usability testing, application development, and tuning. Cathy was lead dialog designer on the San Francisco Bay Area's 511 application, Alaska Airlines flight reconfirmation, Sun Trust Bank branch and ATM locator, and Beyond Guide's travel guide to Washington, D.C., amongst others. Prior to Nuance, Cathy worked at NASA Ames as a software designer for computer-human simulations. She has a B.S. in Cognitive Science from UCSD and a Master's in Computer Science from Indiana University.

Jon Udell is an author, information architect, software developer, and new media innovator. His 1999 book, Practical Internet Groupware, helped lay the foundation for what we now call social software. Udell has been a software developer at Lotus, was BYTE Magazine's executive editor and Web maven, and has worked as an independent consultant. A hands-on thinker, Udell's analysis of industry trends has always been informed by his own ongoing experiments with software, information architecture, and new media. From 2002 to 2006 he was InfoWorld's lead analyst, author of the weekly Strategic Developer column, and blogger-in-chief. During his InfoWorld tenure he also produced a monthly series of screencasts about software, and a weekly series of audio interviews with innovators. In January 2007 he joined Microsoft as a technical evangelist. In his new role he'll continue to explore and explain a broad portfolio of technologies, both inside and outside Microsoft. He aims to build bridges not only within the technical community but also, and crucially, across the chasm that divides elite technologists from everybody else.