Administrivia
Lecturer Nancy Euske
Email: euske@haas.berkeley.edu
Website: http://www.haas.berkeley.edu/faculty/euske.html
Office number: 510-643-1419
Office Hours: Wednesday 4:30pm-5:30pm F522 Also by appointment
Lecturer Rada Brooks
Email: rbrooks@haas.berkeley.edu
Website: http://www.haas.berkeley.edu/faculty/brooks.html
Office number: 510-643-4133
Lecturer David Robinson
Email: robinson@haas.berkeley.edu
Website: http://faculty.haas.berkeley.edu/robinson/
Office number: 510-643-0325
Home number: 510-548-7872
Office Hours: Wednesday 2:10pm-4:00pm F543 Also by appointment
GSI Victor Fung
Email: vfung@haas.berkeley.edu
Office Hours: Wednesday 2:10pm-4:00pm F543 Also by appointment
Course Description
Course Information
Course Dates: September 1 to December 8, 2004
Lecture Schedule: Wednesday 6:00pm-9:00pm in Arthur Andersen Auditorium, Haas School
Units: 3
Grading Option: Letter Grade or Satisfactory/Unsatisfactory or Pass/Not Pass
Course Texts
Required
Core Concepts of Accounting, 8th edition, Robert Anthony and Leslie Pearlman Breitner. Prentice Hall, 2003. ISBN: 0130406716
Textbook for module 2, Accounting and Finance, Rada Brooks
Selected Chapters from Fundamentals of Corporate Finance, 4th Edition, Richard Brealey and et. al.. Primis.
You want the Primis custom book reprinted for this course, not the whole text. The reprint is available at ASUC bookstore only. Textbook for module 2, Accounting and Finance, Rada Brooks
Core Concepts of Marketing, John Burnett. Wiley, 2003. ISBN: 0471469483
Textbook for module 3, Delighting Customers: Marketing and strategy, David Robinson
Reader
Available at Copy Central, Bancroft
Reader for module 1, Managing people in organizations, Nancy Euske
Course Work
Managing people in organizations
September 8 : Wednesday
Setting Up Our Framework and Designing Organizations for Growth
Lecturer: Nancy Euske
Required Readings
"Building and Maintaining a High Performance Organization" Euske & Boettger [Reader]
"Evaluating an Action Plan" Hill [Reader]
"Evolution and Revolution as Organizations Grow" Greiner, L [Reader]
"The Adams Corporation" Harvard Business School [Reader]
Case Study
September 15 : Wednesday
The Challenge of Motivating People and Designing Reward Systems
Lecturer: Nancy Euske
Required Readings
"Management Dialogues: Turning on the Marginal Performer" Schermerhon, et al [Reader]
"On the Folly of Rewarding A, While Hoping for B" Kerr, S. [Reader]
"Going From Good to Great at Harriet Tubman Academy" Nancy Euske and S. Solar [Reader]
Case Study
September 22 : Wednesday
Accounting and Finance
October 6 : Wednesday
Due on October 27
October 27 : Wednesday
November 8 : Monday
Delighting Customers: Marketing and strategy
November 10 : Wednesday
Due on December 1
December 1 : Wednesday
last updated on 2004-09-23 by Carolyn